Revamps
A new look for the channel was introduced at 07:00 on 5 August 2007, in time for the 2007–08 football season. The main presentation structure was retained, including the right-hand information box displaying transfers and league table. The ticker at the bottom of the screen was also retained, however changed from white to red, with the yellow and black breaking news ticker being slightly tweaked but is largely similar to before. The news ticker changed from blue to white, and had a tabbed effect showing the viewer what headlines are coming next.
Along with the changes to on-screen presentation, the revamp also included a new studio, new title sequences and a new theme tune. All of the old music was replaced and every show used the track "Requiem for a Tower, Movement 4" by Corner Stone Cues.
On 5 August 2009, the channel received a small make-over with new music sequence and a new font used for all on-screen displays.
On 6 January 2010, the channel underwent another slight revamp to the logo and side graphics.
In August 2010, the channel received an updated graphics package including new titles, music, and side graphics in-line with the launch of Sky Sports News HD.
On 4 July 2011, Sky Sports News HD moved to a new studio and with that came a minor change to on-screen graphics and side graphics.
Read more about this topic: Sky Sports News