Sky Sports is the brand name for a group of sports-oriented television channels operated by the UK and Ireland's main satellite pay-TV company, British Sky Broadcasting. Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, sometimes playing a large role in inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992.
Sky Sports 1, 2, 3, and 4 are available as a premium package on top of the basic Sky package. These channels are also available as premium on nearly every satellite, cable and IPTV broadcasting system in the UK and Ireland. Unlike the other channels, Sky Sports News is provided as part of basic packages. Sky Sports is perhaps best known for its Premier League football coverage.
Read more about Sky Sports: Programming, Andy Gray and Richard Keys Dismissals
Famous quotes containing the words sky and/or sports:
“Maybe it’s our sky that makes us crazy.”
—Kathleen Norris (b. 1947)
“The whole idea of image is so confused. On the one hand, Madison Avenue is worried about the image of the players in a tennis tour. On the other hand, sports events are often sponsored by the makers of junk food, beer, and cigarettes. What’s the message when an athlete who works at keeping her body fit is sponsored by a sugar-filled snack that does more harm than good?”
—Martina Navratilova (b. 1956)