Six Flags Great America - Marriott Era (1974-83)

Marriott Era (1974-83)

Marriott Corporation began construction on the park in 1974 and opened it on May 29, 1976, as "Marriott's Great America" (a sister park, with almost identical layout and attractions, opened in northern California in Santa Clara the same year). The park was an immediate success due in part to its Americana themes and grand opening during the American Bicentennial. It originally consisted of six themed areas: Carousel Plaza, the first section beyond the main gates; small-town-themed Hometown Square; The Great Midwest Livestock Exposition At County Fair with its |around the start of the 20th century rural-fair theme; Yankee Harbor, inspired by a 19th century New England port; Yukon Territory, resembling a Canadian/Alaskan logging camp; and the French Quarter-modeled Orleans Place. A seventh area, The Great Southwest, was planned but was not built until 1996, when it opened as Southwest Territory.

Each themed area had its own staff costumes, and the design of buildings, shops, and restaurants were also all unique to each theme. For example, the Klondike Cafe in Yukon Territory served beef dishes in large pans like those used for panning for gold.

From the beginning, the park made use of the Looney Tunes characters as costumed figures to interact with the park attendees, a tradition that continues since Time Warner took over maximum ownership of the park in the 1990s.