Targeted Commerce
In the United States, young singles have substantial purchasing power. They have relatively few financial burdens, tend to be early purchasers of fashion, are recreation oriented, and purchase travel and kitchen goods frequently. Members of this group frequently have large disposable incomes with which they indulge themselves. They are heavily targeted by product and service marketers.
Dating services are an especially targeted and advertised service for singles. The growth of the dating services and dating events industry has been so drastic that the phrase "dating–industrial complex" (reminiscent of President Dwight D. Eisenhower's term "military industrial complex") has been coined to capture the amount of money and manpower devoted to dating services for singles.
Singles events have been an area of particular growth in singles-related commerce. Many events are aimed at singles of particular affiliations, interest, or religions.Some of the most strongly attented such events are the Christmas Eve party targeted at young Jewish singles in major cities in North America, particularly the Matzo Ball and its big city competitors.A variety of other religious organizations' singles events are also very popular. However, dating via religious-sponsored singles events has also been criticized for fostering invasion of daters' privacy and undue expectations.
Read more about this topic: Single Person
Famous quotes containing the word commerce:
“I leave you, home,
when I’m ripped from the doorstep
by commerce or fate. Then I submit
to the awful subway of the world....”
—Anne Sexton (1928–1974)