Commercial
The Simca 1000 became a popular car in France, and to some extent also in export markets. During 1962, its first full year of production, the manufacturer produced 154,282. The achievement was the more impressive because Simca and its dealers had no recent experience of selling small cars, so apart from first time buyers and customers trading down, all the little car's buyers had to be lured away from competitor manufacturers. As a comparison, France's top seller for 1962 in this class was the Renault Dauphine which had been able to build on more than a decade of class leading sales by the Renault 4CV. Renault produced (including the sporty Ondine versions) 266,767 Dauphine's in 1962. The other major competitor in this segment was Citroën whose Ami model managed 85,358 units in 1962 which for the Ami, as for the little Simca, was the first full year of production. Throughout the 1960s and early 1970s the Simca 1000 would continue to appear well up the rankings in the French sales charts, with annual sales remaining above 100,000 without a break until 1974. In its 17 years of production, almost 2 million were sold.
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1963 Simca 1000
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1963 Simca 1000 - rear view
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1963 Simca 1000 - interior
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Famous quotes containing the word commercial:
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