Silver State Helicopters - History

History

The company was founded in 1999 at Henderson Executive Airport with one Robinson R22 helicopter. In 2007, Silver State Helicopters expanded into the agriculture field with the purchase of Central Washington Helicopter. Silver State's intent was to give their students a chance to gain experience while allowing current pilots opportunities to advance their careers.

The company expanded into flight training in 2003, with a model based on the United States Army’s Fort Rucker based helicopter training program and an aim of establishing a helicopter school in every US state. Silver State Helicopters expanded at an unprecedented rate for a helicopter company, especially one that specialized in flight training. Its corporate headquarters was 500 East Cheyenne Avenue in North Las Vegas, Nevada and had flight academies located in 34 cities around the United States. By 2006, the company was 12th on Inc. magazine's list of the top 500 privately held companies in the United States. Airola sold the company to New York investment house EOS Partners in 2007, creating Silver State Services Corp. He moved from being President and CEO and became the General Manager instead. The plan was to give Silver State the opportunity to grow at an accelerated pace in the areas of flight training and other commercial operations.

Silver State initially attracted students by running television advertising in major urban centres, inviting interested people to come to a recruiting seminar and promising an "exciting career flying helicopters". The recruiting seminars featured a "carnival-like atmosphere" of helicopter rides with the charismatic Airola describing their future flying helicopters. The first recruiting seminar was expected to attract 100 people, but over 1,000 attended, convincing Airola that the plan had great potential. As a result he expanded his recruitment efforts throughout the country.

Airola's pitch told seminar attendees that for an "investment" of just US$69,900 a Silver State Helicopter Academy location would take them from ab initio to a commercial helicopter license, certified instructor with an instrument rating in just 18 months. The program was carried out by a combination of classroom instruction, unlimited use of flight simulators at each location and 10 hours a week of helicopter flight time.

The factor that convinced many students to enrol was Airola's promise that most graduates would be hired by Silver State itself. The company provided access to student loan writers and distributed loan applications. Once students had their letter of acceptance they were required to provide a loan application fee of US$500. Students were required to sign a contract and code of conduct with classes starting within three weeks of recruitment. The terms of the student loans included that repayment was to commence at the conclusion of instruction, or after 18 months, whichever came first, at a rate of US$1000 per month. The loan agreements included a clause that the company would be paid one third of the full amount at the conclusion of 30, 60 and 90 days from the start of training, provided that the student was still receiving training at those points. This meant that the company had been fully paid for 18 months of training after only three months.

Silver State was initially interested in pursuing status as a United States Department of Veterans Affairs-approved flight school so that training could be provided to military veterans. The administration has much more stringent requirements for refunds than the company was willing to meet and so the company abandoned these plans, rather than change their loan programs. The company Vice President of training operations, Randy Rowles, explained that management informed him that "We only want about 20 percent of these people to finish." In an interview with Rotor & Wing' magazine Rowles explained that the company intended from the start that the majority of students would voluntarily cease training after the first three months, leaving them with the full debt for the loan and the company without the expense of training them. Many students did abandon the training because the school locations were understaffed, overcrowded with students and lacked sufficient aircraft. When the students did not complete their training in the 18 month period they had to start paying back their loans, but without having completed their licenses and without employment, forcing many to quit training to try to find jobs. Rowles told management that they must stop recruiting until the backlogs could be cleared, but he was overruled and recruiting was stepped up.

The company's contract, charter and tourism fleet of turbine aircraft were being used predominantly on non-revenue flights between recruiting venues to bolster local school locations and make it appear that they had more aircraft. This also meant that the company did not have jobs available for its graduates. Throughout 2007 the company started selling off aircraft from its training fleet to raise capital to increase recruiting, which further slowed down training. Orders for simulators were cancelled and aircraft ready for delivery from Robinson Helicopter were not picked up.

Randy Rowles summed up the company philosophy: "Silver State didn’t care about providing the service. Silver State cared about getting paid for the service."

Silver State had expanded their business into training potential Air Traffic Control candidates through their Air Traffic Control Academy in New Braunfels, Texas. Silver State claimed 13 of their 15 graduates from their inaugural class were offered employment with the Federal Aviation Administration.

Silver State had planned to open another helicopter flight training academy location at Stewart International Airport, about 50 nautical miles (93 km) north of New York City, including establishing a shuttle service from Stewart to Manhattan by the end of 2007.