The Work
Siegel+Gale began with the development of brand identities for clients like Uniroyal (revamping the company’s corporate identity and launching marketing and communications projects in Europe and South America), the National Basketball Association (designing the now-iconic logo featuring the silhouette of NBA legend Jerry West) and Pitney Bowes (image and messaging revamp). In 1980, Siegel+Gale went on to work with the Interbank Card Association to form a new global identity for Master Charge, that included the company's name to MasterCard. Co-founder, Alan Siegel, taught the first law school course on the subject of plain-language writing, which is reflected in the company's tagline, "Simple is Smart." Siegel+Gale publishes an annual research report called the "Simplicity Survey" detailing current marketplace trends related to simplicity.
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Famous quotes containing the word work:
“Thinking is seeing.... Every human science is based on deduction, which is a slow process of seeing by which we work up from the effect to the cause; or, in a wider sense, all poetry like every work of art proceeds from a swift vision of things.”
—Honoré De Balzac (1799–1850)
“Mildred Pierce: You look down on me because I work for a living, don’t you? You always have. All right, I work. I cook food and sell it and make a profit on it, which, I might point out, you’re not too proud to share with me.
Monte Beragon: Yes, I take money from you, Mildred. But not enough to make me like kitchens or cooks. They smell of grease.
Mildred Pierce: I don’t notice you shrinking away from a fifty- dollar bill because it smells of grease.”
—Ranald MacDougall (1915–1973)