The Work
Siegel+Gale began with the development of brand identities for clients like Uniroyal (revamping the company’s corporate identity and launching marketing and communications projects in Europe and South America), the National Basketball Association (designing the now-iconic logo featuring the silhouette of NBA legend Jerry West) and Pitney Bowes (image and messaging revamp). In 1980, Siegel+Gale went on to work with the Interbank Card Association to form a new global identity for Master Charge, that included the company's name to MasterCard. Co-founder, Alan Siegel, taught the first law school course on the subject of plain-language writing, which is reflected in the company's tagline, "Simple is Smart." Siegel+Gale publishes an annual research report called the "Simplicity Survey" detailing current marketplace trends related to simplicity.
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Famous quotes containing the word work:
“The form of act or thought mattered nothing. The hymns of David, the plays of Shakespeare, the metaphysics of Descartes, the crimes of Borgia, the virtues of Antonine, the atheism of yesterday and the materialism of to-day, were all emanation of divine thought, doing their appointed work. It was the duty of the church to deal with them all, not as though they existed through a power hostile to the deity, but as instruments of the deity to work out his unrevealed ends.”
—Henry Brooks Adams (1838–1918)
“Idleness makes people feeble and peevish. Work makes them stalwart and prone to anger.”
—Mason Cooley (b. 1927)