The Work
Siegel+Gale began with the development of brand identities for clients like Uniroyal (revamping the company’s corporate identity and launching marketing and communications projects in Europe and South America), the National Basketball Association (designing the now-iconic logo featuring the silhouette of NBA legend Jerry West) and Pitney Bowes (image and messaging revamp). In 1980, Siegel+Gale went on to work with the Interbank Card Association to form a new global identity for Master Charge, that included the company's name to MasterCard. Co-founder, Alan Siegel, taught the first law school course on the subject of plain-language writing, which is reflected in the company's tagline, "Simple is Smart." Siegel+Gale publishes an annual research report called the "Simplicity Survey" detailing current marketplace trends related to simplicity.
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Famous quotes containing the word work:
“The slightest living thing answers a deeper need than all the works of man because it is transitory. It has an evanescence of life, or growth, or change: it passes, as we do, from one stage to the another, from darkness to darkness, into a distance where we, too, vanish out of sight. A work of art is static; and its value and its weakness lie in being so: but the tuft of grass and the clouds above it belong to our own travelling brotherhood.”
—Freya Stark (b. 1893–1993)
“It’s true hard work never killed anybody, but I figure, why take the chance?”
—Ronald Reagan (b. 1911)