The Work
Siegel+Gale began with the development of brand identities for clients like Uniroyal (revamping the company’s corporate identity and launching marketing and communications projects in Europe and South America), the National Basketball Association (designing the now-iconic logo featuring the silhouette of NBA legend Jerry West) and Pitney Bowes (image and messaging revamp). In 1980, Siegel+Gale went on to work with the Interbank Card Association to form a new global identity for Master Charge, that included the company's name to MasterCard. Co-founder, Alan Siegel, taught the first law school course on the subject of plain-language writing, which is reflected in the company's tagline, "Simple is Smart." Siegel+Gale publishes an annual research report called the "Simplicity Survey" detailing current marketplace trends related to simplicity.
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Famous quotes containing the word work:
“Bees plunder the flowers here and there, but afterward they make of them honey, which is all theirs; it is no longer thyme or marjoram. Even so with the pieces borrowed from others; one will transform and blend them to make a work that is all one’s own, that is, one’s judgement. Education, work, and study aim only at forming this.”
—Michel de Montaigne (1533–1592)
“We work to eat to get the strength to work to eat to get the strength to work to eat to get the strength to work to eat to get the strength to work.”
—John Dos Passos (1896–1970)