History
The Deasy Motor Car Manufacturing Company Limited was founded by Henry Hugh Peter Deasy in the factory that had previously been used to manufacture Iden cars. Deasy left in 1908 following disagreements with his Chief Engineer. In 1910 J D Siddeley took up the appointment of managing director having moved to Deasy in 1909 from managing Wolseley. The shareholders were so pleased with his success that on 7 November 1912 they unanimously agreed to change the company's name to The Siddeley-Deasy Motorcar Company Limited. Siddeley's name had been added to the product's radiator in 1912.
Siddeley-Deasy grew rapidly using Rover chassis and Daimler and Aster engines. They also established a separate brand, Stoneleigh, at first, in 1912, by mounting a different radiator and bonnet on a BSA 13.9 h.p. product but in the 1920s a quite separate car was produced and sold under the Stoneleigh name. Described as a nippy performer its quarter-elliptic springs gave it a curious bounding motion. The Wholesale Cooperative Society took them as vans.
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