Unprecedented Campaign
In one of the largest content distribution campaigns ever done to launch a new original series, Showtime Networks Inc. announced on January 12, 2009 that the premiere episode of United States of Tara is now available on more than a hundred multi-platforms, which translates into a reach of 170 million users - as part of the network's launch campaign to promote the series premiere on Showtime on January 18, 2009 at 9 p.m. ET/PT.
As an added bonus, Showtime Networks made available the season premiere episodes of The L Word as it started its final season and Secret Diary of A Call Girl to all the participating platforms day and date with their January 18, 2009 premiere.
All three programs will be available online on the major entertainment, social networking and blogging destinations, including cable, telco and satellite affiliate broadband portals, on mobile phones, and on Free On Demand platforms. Example of these partners include: the largest entertainment portals such as TV.com, Yahoo, YouTube, MSN, Fancast, Veoh, EW.com, Blockbuster.com, CinemaNow, TVGuide.com and Netflix as well as additional sites via the CBS Audience Network; social networking sites such as Facebook and Bebo; and top entertainment blogs such as BestWeekEver.com, Gawker, Pink Is The New Blog and PopBytes. The episodes will also be available on mobile phones through MobiTV, Joost's iPhone App, and on CBS Mobile on Verizon's V-Cast Mobile TV and AT&T Mobile TV via MediaFLO; and via podcast from iTunes and Zune. In addition, the first episode of United States of Tara will be available online in HD on SHO.com and TV.com.
There are 24 different cable, telco and satellite providers participating in the campaign, beginning with the first episode of United States of Tara on broadband and Free On Demand 10 days before its premiere. Among them: AT&T, Charter, Comcast, Cox, Insight, Mediacom, NCTC affiliates, RCN, Time Warner, Verizon and DirecTV. DirecTV will also air the episode on its linear channel Audience Network. In addition, the episode can be seen in HD on Free On Demand as well as on the Audience Network.
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“The winter is to a woman of fashion what, of yore, a campaign was to the soldiers of the Empire.”
—Honoré De Balzac (1799–1850)