Media and Reaction
Showcase has been covered in the media usually during the Christmas holiday season as a place to find unique gifts or to find out in person whether or not infomercial products “really work”. This interest has been generated because these products are not typically available for customers to try until they have been purchased, usually from the U.S., while in store customers are able to test the products for themselves or receive a demonstration. Showcase has been featured on:
- Breakfast Television on December 24, 2010 - A-Channel Victoria on December 16, 2010 - Global Television on Dec 2, 2008 - Breakfast Television on Nov 25, 2008 - CityNews on Dec 24, 2007 - Breakfast Television on Dec 17, 2007 - Global Morning Show on Dec 14, 2007 - Global News on Dec 6, 2007 - Toronto Star on Jan 7, 2006
Aside from demonstrations, Showcase also hosts in-store events at select locations from time to time. For example, in 2007 the company began to carry a line of pillows from the “Pillow Fight Federation” that were specifically designed to fight with, and then hosted pillow fighting in-store.
Read more about this topic: Showcase (retailer)
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