Shoulder Pads (fashion) - 1970s

1970s

Shoulder pads made their next appearance in women's clothing in the early 1970s, through the influence of British fashion designer Barbara Hulanicki and her label Biba. Biba produced designs influenced by the styles of the 1930s and 1940s, and so a soft version of the shoulder pad was revived. Ossie Clark was another London designer using shoulder pads at the time. These styles did not, however, reach mainstream acceptance, and so the popularity was relatively short lived.

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