Shopping Channel
Shopping channels are television specialty channels targeted towards home shoppers consumers by broadcasting product demonstrations or explanations. Many of the major shopping channels broadcast live 24/7, such as QVC and HSN. The format of the show is usually a host with a guest/product expert. The home shopping industry has grown quickly in a short period of time thanks to the rapid expansion of the Internet.
DRTV (infomercials) is another sector of the home shopping business and does not operate solely on shopping channels. Many major shopping channels disassociate themselves from DRTV, as there is a negative stigma associated with infomercials. Unfortunately, earlier infomercials lacked a stable industry and sufficient product quality control/assurance.
Sales Per Minute (SPM) is a key figure used to decide how successful a product is when receiving airtime on TV.
Read more about Shopping Channel: Home Shopping Pioneers
Famous quotes containing the words shopping and/or channel:
“If Los Angeles has been called “the capital of crackpots” and “the metropolis of isms,” the native Angeleno can not fairly attribute all of the city’s idiosyncrasies to the newcomer—at least not so long as he consults the crystal ball for guidance in his business dealings and his wife goes shopping downtown in beach pajamas.”
—For the State of California, U.S. public relief program (1935-1943)
“... the modern drama, operating through the double channel of dramatist and interpreter, affecting as it does both mind and heart, is the strongest force in developing social discontent, swelling the powerful tide of unrest that sweeps onward and over the dam of ignorance, prejudice, and superstition.”
—Emma Goldman (1869–1940)