Shirley R. Steinberg - Kinderculture

Kinderculture

Steinberg is also known for her notion of kinderculture, first introduced with Joe L. Kincheloe in Kinderculture: The Corporate Construction of Childhood (Boulder, Co: Westview Press, 1997). The book included her chapter, "The Bitch Who has Everything," an examination into the cultural studies of Barbie. The book was published in a second edition in 2004. Steinberg (and Kincheloe) outline the premise of the concept of kinderculture as using pleasure as its ultimate weapon, the corporate children's consumer culture, which we label 'kinderculture,' commodifies cultural objects and turns them into things to purchase rather than objects to contemplate (11). The third edition of the book is edited solely by Steinberg.