The seven mass media, or often used as "seventh mass media channel", to draw attention to the latest mobile phones as a mass medium, are a new concept and neoliberalism to distinguish the major mass media channels and highlight their relative merits and benefits. The seven mass media categorization has emerged soon after mobile phones were recognized as a new and unique mass media channel. The strongest proponents of the seven mass media taxonomy tend to be companies closely involved in mobile telephony.
Read more about Seven Mass Media: The Media, Emergence of Mobile As A Media Channel, Nine Unique Benefits of Mobile As A Media Channel, Mobile Devices As Media Reception and Transmission Devices, Fourth Screen, Early References, See Also
Famous quotes containing the words mass media, mass and/or media:
“Commercial jazz, soap opera, pulp fiction, comic strips, the movies set the images, mannerisms, standards, and aims of the urban masses. In one way or another, everyone is equal before these cultural machines; like technology itself, the mass media are nearly universal in their incidence and appeal. They are a kind of common denominator, a kind of scheme for pre-scheduled, mass emotions.”
—C. Wright Mills (1916–62)
“Commercial jazz, soap opera, pulp fiction, comic strips, the movies set the images, mannerisms, standards, and aims of the urban masses. In one way or another, everyone is equal before these cultural machines; like technology itself, the mass media are nearly universal in their incidence and appeal. They are a kind of common denominator, a kind of scheme for pre-scheduled, mass emotions.”
—C. Wright Mills (1916–62)
“The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.”
—Serge Daney (1944–1992)