Public Service Campaigns
Characters are also used to endorse safety and educational causes. Big Bird has promoted safe seating practices and the wearing of seatbelts, for the Ford Motor Company, while Grover promoted a new course on children's informal learning, created by Harvard University with Sesame Workshop. Elmo has appeared before the US Education Appropriations Subcommittee to urge more spending on music in schools.
Read more about this topic: Sesame Workshop
Famous quotes containing the words public, service and/or campaigns:
“... here hundreds sit and play Bingo; here the bright lights of Broadway burn through a sea haze; here Somebodies tumble over other Somebodies and over Nobodies as well.”
—For the State of New Jersey, U.S. public relief program (1935-1943)
“I can counterfeit the deep tragedian,
Speak, and look back, and pry on every side,
Tremble and start at wagging of a straw,
Intending deep suspicion. Ghastly looks
Are at my service like enforced smiles,
And both are ready in their offices
At any time to grace my stratagems.”
—William Shakespeare (1564–1616)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)