Public Service Campaigns
Characters are also used to endorse safety and educational causes. Big Bird has promoted safe seating practices and the wearing of seatbelts, for the Ford Motor Company, while Grover promoted a new course on children's informal learning, created by Harvard University with Sesame Workshop. Elmo has appeared before the US Education Appropriations Subcommittee to urge more spending on music in schools.
Read more about this topic: Sesame Workshop
Famous quotes containing the words public, service and/or campaigns:
“He was the product of an English public school and university. He was, moreover, a modern product of those seats of athletic exercise. He had little education and highly developed muscles—that is to say, he was no scholar, but essentially a gentleman.”
—H. Seton Merriman (1862–1903)
“In the early forties and fifties almost everybody “had about enough to live on,” and young ladies dressed well on a hundred dollars a year. The daughters of the richest man in Boston were dressed with scrupulous plainness, and the wife and mother owned one brocade, which did service for several years. Display was considered vulgar. Now, alas! only Queen Victoria dares to go shabby.”
—M. E. W. Sherwood (1826–1903)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)