Public Service Campaigns
Characters are also used to endorse safety and educational causes. Big Bird has promoted safe seating practices and the wearing of seatbelts, for the Ford Motor Company, while Grover promoted a new course on children's informal learning, created by Harvard University with Sesame Workshop. Elmo has appeared before the US Education Appropriations Subcommittee to urge more spending on music in schools.
Read more about this topic: Sesame Workshop
Famous quotes containing the words public, service and/or campaigns:
“That the public can grow accustomed to any face is proved by the increasing prevalence of Keith’s ruined physiognomy on TV documentaries and chat shows, as familiar and homely a horror as Grandpa in The Munsters.”
—Philip Norman, British author, journalist. The Life and Good Times of the Rolling Stones, introduction (1989)
“Television could perform a great service in mass education, but there’s no indication its sponsors have anything like this on their minds.”
—Tallulah Bankhead (1903–1968)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)