Merchandise
Sephiroth has served as basis for several types of merchandise. These include the "Extra Knights" action figures first published by Bandai in Japan in 1997. A different model was released as part of the Play Arts collection, following the release of Advent Children. At the 2008 San Diego Comic-Con International, Kanji Tashiro, Square Enix's manager of merchandise, said that this figure was one of their best-selling items. With the release of the movie Sephiroth was also included in a series of promotional material, primarily consisting of posters. Kotobukiya has included the character in numerous merchandise, including a series of cold casts based on his appearance in both the original game and the film sequel. As a result of promotional campaigns organized in Japan by Square Enix and Coca-Cola, a version of Sephiroth drawn in a super deformed style was featured in the first two volumes of a promotional collection.
Products not connected to the release of the games or film have also been produced. These include a figuren as part of the Final Fantasy Trading Arts Vol. 1 series, a set as part of the Square Minimum Collection alongside Cloud, and a rare figure of "Safer Sephiroth" as part of the Final Fantasy Creatures series (Chromium). "Reverse Sephiroth" was also released as a normal figure in volume 2. A figure based on his appearances in the Kingdom Hearts games was released in the second series of the Play Arts Kingdom Hearts sub-line. Some replica weapon companies have produced replicas of Sephiroth's sword, the Masamune, as a 6-foot-long (1.8 m) katana with a stainless steel unsharpened blade. Other types of merchandise includes collectible cards, keychains, lighters, phonecards and plush toys.
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