The Semiotic Square, also known as the Greimas Square, is a tool used in the structural analysis of the relationships between semiotic signs. The Semiotic Square was developed by Algirdas J. Greimas, a Lithuanian linguist and semiotician and first presented in Semantique Structurale (1966) This book was later published as Structural Semantics: An Attempt at a Method (1983). Greimas further developed the Semiotic Square with Francois Rastier in "The Interaction of Semiotic Constraints" (1968). Greimas considered the Semiotic Square to be the elementary structure of meaning.
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—Blaise Pascal (1623–1662)