The Semiotic Square, also known as the Greimas Square, is a tool used in the structural analysis of the relationships between semiotic signs. The Semiotic Square was developed by Algirdas J. Greimas, a Lithuanian linguist and semiotician and first presented in Semantique Structurale (1966) This book was later published as Structural Semantics: An Attempt at a Method (1983). Greimas further developed the Semiotic Square with Francois Rastier in "The Interaction of Semiotic Constraints" (1968). Greimas considered the Semiotic Square to be the elementary structure of meaning.
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“They’re semiotic phantoms, bits of deep cultural imagery that have split off and taken on a life of their own, like those Jules Verne airships that those old Kansas farmers were always seeing.... Semiotic ghosts. Fragments of the Mass Dream, whirling past in the wind of my passage.”
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