A marketing strategy is based on expected customer behavior in a certain market. In order to know the customer and its expected buying behavior, a process of segmenting and positioning is needed. These processes are chronological steps which are dependent on each other. The process of market segmentation and of positioning are described elsewhere within the Wikipedia. This topic elaborates on the dependency and relationship between these processes.
Read more about Segmenting And Positioning: The Process-data Model, Segmenting, Targeting, Positioning, B2C and B2B, See Also
Famous quotes containing the word positioning:
“Genius differs from talent not by the amount of original thoughts, but by making the latter fertile and by positioning them properly, in other words, by integrating everything into a whole, whereas talent produces only fragments, no matter how beautiful.”
—Franz Grillparzer (1791–1872)