Sears Mail Order History
In 1886, the United States contained only 38 states. Many people lived in rural areas and typically farmed. Richard Sears had been a railroad station agent in Minnesota. He moved to Chicago, Illinois, where he met Alvah C. Roebuck who joined him in the business. In 1893, the corporate name became Sears, Roebuck and Co.
Richard Sears knew that farmers often brought their crops to town where they could be sold and shipped, and then bought supplies, often at very high prices, from local general stores. He and Roebuck offered a solution via mail-order catalogs. Thanks to volume buying, railroads, post offices, and later rural free delivery and parcel post, they offered a welcome alternative to the high-priced rural stores.
By 1894, the Sears catalog had grown to 322 pages, featuring sewing machines, bicycles, sporting goods and a host of other new items. By the following year, dolls, icebox refrigerators, cook-stoves and groceries had been added to the catalog. Sears, Roebuck and Co. soon developed a reputation for both quality products and customer satisfaction. Its wide range of products was very popular, especially in areas far flung from big cities and large department stores. People had learned to trust Sears for other products bought through mail-order, and thus, sight unseen. This laid important groundwork for supplying a house, possibly the largest single investment a typical family would ever make.
Read more about this topic: Sears Catalog Home
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