Objectives
Searchers launched to the public in 2005 with the aim of developing a British alternative to US internet search engines serving the UK. Searchers focuses on returning results relevant to UK users and offers the idea of a "pure" search result which is not influenced by keyword manipulation or paid prominence.
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“Along the journey we commonly forget its goal. Almost every vocation is chosen and entered upon as a means to a purpose but is ultimately continued as a final purpose in itself. Forgetting our objectives is the most frequent stupidity in which we indulge ourselves.”
—Friedrich Nietzsche (1844–1900)