Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
Read more about Search Engine Marketing: Market, History, Methods and Metrics, Paid Inclusion, Comparison With SEO, Ethical Questions, Examples, See Also
Famous quotes containing the words search and/or engine:
“The house a woman creates is a Utopia. She can’t help it—can’t help trying to interest her nearest and dearest not in happiness itself but in the search for it.”
—Marguerite Duras (b. 1914)
“There is a small steam engine in his brain which not only sets the cerebral mass in motion, but keeps the owner in hot water.”
—Unknown. New York Weekly Mirror (July 5, 1845)