Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
Read more about Search Engine Marketing: Market, History, Methods and Metrics, Paid Inclusion, Comparison With SEO, Ethical Questions, Examples, See Also
Famous quotes containing the words search and/or engine:
“You may well ask how I expect to assert my privacy by resorting to the outrageous publicity of being one’s actual self on paper. There’s a possibility of it working if one chooses the terms, to wit: outshouting image-gimmick America through a quietly desperate search for self.”
—Kate Millett (b. 1934)
“The will is never free—it is always attached to an object, a purpose. It is simply the engine in the car—it can’t steer.”
—Joyce Cary (1888–1957)