Scripps Networks International
After years of distributing its lifestyle programming to more than 170 countries on every continent around the globe, Scripps Networks Interactive turned an eye toward renewed global expansion. The company aims to take greater advantage of the new wave of media growth that is occurring today in the international marketplace, as many countries rebuild their telecommunications infrastructures. The rise of Asia and other emerging economies offers remarkable opportunities to create culturally relevant lifestyle networks in many places around the world.
Under the leadership of Scripps Networks International President Jim Samples, and Chief Operating Officer Bob Baskerville, Scripps is poised to move its international ambitions forward. Through the exploration of new partnerships, broadening of its global distribution footprint and development of its digital content strategy, the duo and their team are striving to serve international media across the globe.
Since ramping up its international growth strategy in 2008, Scripps Networks Interactive has successfully launched Food Network in the United Kingdom and other European markets as well as in the Middle East and Africa. Scripps recently acquired a 50 percent interest in UKTV, one of the U.K. leading multi-channel television programming companies. Scripps Networks Interactive also is preparing to launch Food Network in Indonesia, bringing the channel to five countries in Asia in one year’s time. In addition to the more-than 170countries Scripps' brands are distributed to, they also seen on more than 1,000 outlets on U.S. military bases and U.S. embassies around the world via the American Forces Network.
In May of 2013, the company announces that it will open a headquarters in Brazil, in São Paulo. With that, the former vice-president of strategy of FOX assumes the post of managing director. The tramissão in the country will also be transmitted to the entire Latin America.
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