SAP Sapphire General Session
For the 2012 SAP Sapphire Now conference which had a live audience of more than 7,000 and a live video streamed worldwide, Scott Givens was approached to make a splash for keynote speaker and CEO Bill McDermott. Using layered video screens on multiple planes and mediums, FiveCurrents made a multidimensional reimagination of SAP’s “Run Better” campaign to introduce McDermott, and edited layered videos to introduce keynote panelists from Burberry, Redbox and Ace Hardware.
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