Scooby-Doo - Merchandising

Merchandising

Early Scooby-Doo merchandise included a 1973 Milton Bradley board game, decorated lunch boxes, iron-on transfers, coloring books, story books, records, underwear, and other such goods. When Scrappy-Doo was introduced to the series in 1979, he, Scooby, and Shaggy became the sole foci of much of the merchandising, including a 1983 Milton-Bradley Scooby-Doo and Scrappy-Doo board game. The first Scooby-Doo video game appeared in arcades in 1986, and has been followed by a number of games for both home consoles and personal computers. Scooby-Doo multivitamins also debuted at this time, and have been manufactured by Bayer since 2001.

Scooby-Doo merchandising tapered off during the late 1980s and early 1990s, but increased after the series' revival on Cartoon Network in 1995. Today, all manner of Scooby-Doo-branded products are available for purchase, including Scooby-Doo breakfast cereal, plush toys, action figures, car decorations, and much more. Real "Scooby Snacks" dog treats are produced by Del Monte Pet Products. Hasbro has created a number of Scooby board games, including a Scooby-themed edition of the popular mystery board game Clue. In 2007, the Pressman Toy Corporation released the board game Scooby-Doo! Haunted House. Beginning in 2001, a Scooby-Doo children's book series was authorized and published by Scholastic. These books, written by Suzanne Weyn, include original stories and adaptations of Scooby theatrical and direct-to-video features.

From 1990 to 2002, Shaggy and Scooby-Doo appeared as characters in the Funtastic World of Hanna-Barbera simulator ride at Universal Studios Florida. The ride was replaced in the early 2000s with a Jimmy Neutron attraction, and The Funtastic World of Hanna-Barbera instead became an attraction at several properties operated by Paramount Parks. Shaggy and Scooby-Doo are costumed characters at Universal Studios Florida, and can be seen driving the Mystery Machine around the park.

In 2001, Scooby-Doo in Stagefright, a live stage play based upon the series, began touring across the world. A follow-up, Scooby-Doo and the Pirate Ghost, followed in 2009.