Scion Marketing
The Scion xB's marketing is aimed at Generation Y, Americans born between 1980 and 1994. This group of car buyers is extremely important to manufacturers due to their large numbers (78 million) and their differing perceptions and demands of the vehicles they drive. Despite the Scion xB's target market, the average age of an xB buyer is 46.
Although Toyota expected the xA to sell better than the xB, the reverse proved to be true, with the xB outselling its brother 2 to 1.
Read more about this topic: Scion XB
Famous quotes containing the word scion:
“We marry
A gentler scion to the wildest stock,
And make conceive a bark of baser kind
By bud of nobler race. This is an art
Which does mend nature—change it rather; but
The art itself is nature.”
—William Shakespeare (1564–1616)