Release Series
Beginning in the second quarter of 2004 with the launch of the 2004 Scion xB RS 1.0 (Release Series 1.0), followed by the Scion xA RS 1.0, Scion decided to create limited edition vehicles pre-packaged with exclusive accessories in limited quantities. Limited Edition vehicles from a marketing standpoint were used to create a buzz for the brand name, with their exterior colors tending to be loud or bright hues (e.g. orange, yellow, red, blue, green). Because of the growing popularity of the Scion product line and the scarce production runs (most dealers only get 2-3 of each RS model), these limited edition vehicles quickly sold out. Pre-ordering is available at each dealership on a first-come, first-served basis. To the customer's benefit, Scion's "Pure Price" MSRP bounds dealerships against market-demand vehicle mark-up. Naturally, resale values of Release Series vehicles command a premium because of their packaged options and scarcity.
2004
- xB RS 1.0 only available in Hot Lava Orange with 2100 units produced (504 units w/5spd, 1596 units w/automatic)
- xA RS 1.0 only available in Absolutely Red with 1550 units produced
2005
- xB RS 2.0 only available in Solar Yellow with 2500 units produced
- xA RS 2.0 only available in Spectra Blue Mica with 1700 units produced
- tC RS 1.0 only available in Absolutely Red with 2500 units produced
2006
- xB RS 3.0 only available in Envy Green with 2200 units produced
- xA RS 3.0 only available in Stingray Metallic light blue with 2500 units produced
- tC RS 2.0 only available in Blue Blitz Mica with 2600 units produced
- xB RS 4.0 only available in Maziora Torched Penny (polarized goldish brown) with 2500 units produced
2007
- tC RS 3.0 only available in Blizzard White with 2500 units produced
2008
- xB RS 5.0 only available in Gold Rush Mica with 2500 units produced
- tC RS 4.0 only available in Galactic Gray Mica with 2300 units produced
- xD RS 1.0 only available in Hot Lava Orange with 2000 units produced
2009
- xB RS 6.0 only available in Absolutely Red with 2500 units produced
- tC RS 5.0 only available in Gloss Black with 2000 units produced
- xD RS 2.0 only available in Wasabi Green with 2000 units produced
2010
- xB RS 7.0 only available in Murasaki Purple with 2000 units produced
- tC RS 6.0 only available in Speedway Blue with 1100 units produced
2011
- xB RS 8.0 only available in Voodoo Blue with 2200 units produced
- xD RS 3.0 only available in xPRESSO with 1500 units produced
2012
- xB RS 9.0 only available in Hot Lava with 1500 units produced
- xD RS 4.0 only available in Blizzard Pearl with 800 units produced
- tC RS 7.0 only available in HIGH VOLTAGE Yellow with 2200 units produced
2013
- tC RS 8.0 Only Available in Absolutely Red with 2000 units produced
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Famous quotes containing the words release and/or series:
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“Every day the fat woman dies a series of small deaths.”
—Shelley Bovey, U.S. author. Being Fat Is Not a Sin, ch. 1 (1989)