Going Green
Under the guidance of the Rainforest Alliance and other environmental groups, 30 percent of the publication paper Scholastic buys will be Forest Stewardship Council-certified within five years. A quarter of the paper it uses also will be recycled, with 75 percent being post-consumer waste.
The company bought 95,000 tons of paper in fiscal year 2007. Only 4 percent of that was FSC-certified, and 11 percent contained post-consumer waste fiber.
Scholastic's new website geared toward children is called Scholastic ACT GREEN! It includes interactive features to allow children to create e-cards, "green" plans and earn "green" points.
"Our five-year goals for FSC-certified and recycled paper purchases are ambitious but achievable and important," said Maureen O'Connell, Scholastic's chief financial officer and chief administrative officer.
O'Connell added that Scholastic set records last year with the printing of the seventh Harry Potter book on environmentally sound paper. The company also practices green building principles in the construction and maintenance in its headquarters and other buildings.
Read more about this topic: Scholastic Corporation
Famous quotes containing the word green:
“Chaucer is fresh and modern still, and no dust settles on his true passages. It lightens along the line, and we are reminded that flowers have bloomed, and birds sung, and hearts beaten in England. Before the earnest gaze of the reader, the rust and moss of time gradually drop off, and the original green life is revealed. He was a homely and domestic man, and did breathe quite as modern men do.”
—Henry David Thoreau (1817–1862)
“The green trees when I saw them first through one of the gates transported and ravished me, their sweetness and unusual beauty made my heart to leap, and almost mad with ecstasy, they were such strange and wonderful things.”
—Thomas Traherne (1636–1674)