Advertising Campaigns
The advertising slogan for Schaefer beer is "Schaefer is the one beer to have when you're having more than one." An earlier advertising campaign from the 1950s asserted, "What do you hear in the best of circles? Schaefer, all around!"
During the 1970s and 1980s, Schaefer beer was one of the top selling beers in Puerto Rico. A large and quite famous Schaefer beer billboard was once displayed at the main entrance to the city of Bayamón. It became quite famous among Puerto Rican salsa fans and superstars like Frankie Ruiz, Tito Rojas, and Lalo RodrÃguez.
Schaefer beer had major exhibitions at both of New York City's World's Fairs, held in Flushing Meadows Park. During both the 1939 New York World's Fair and the 1964 New York World's Fair, Schaefer sponsored "Schaefer Center", a restaurant that used beer as an ingredient in many dishes.
An illuminated Schaefer beer advertisement once appeared in the outfield of Ebbets Field. If a player reached first base on a hit, the letter "h" would light up and if the official scorer ruled that a player reached first base due to an error, the "e" would light up.
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Famous quotes containing the words advertising and/or campaigns:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)