History
The first hotel in what was later to become the Scandic chain was the Esso Motor Hotel in Laxå in the province of Närke, central Sweden. Opened in 1963, it capitalized on the increase in car travel, both for business and pleasure – the motel was a novel concept for Europe at the time. The chain grew to 59 hotels Europewide by 1972, when Esso sold the non Scandinavian hotels. The remaining 32 hotels, five of them in Norway and Denmark, formed the largest hotel chain in its native Sweden in 1973.
Read more about this topic: Scandic Hotels
Famous quotes containing the word history:
“I believe that history has shape, order, and meaning; that exceptional men, as much as economic forces, produce change; and that passé abstractions like beauty, nobility, and greatness have a shifting but continuing validity.”
—Camille Paglia (b. 1947)
“The history of all previous societies has been the history of class struggles.”
—Karl Marx (18181883)
“And now this is the way in which the history of your former life has reached my ears! As he said this he held out in his hand the fatal letter.”
—Anthony Trollope (18151882)