Scale (social Sciences) - Scale Construction Decisions

Scale Construction Decisions

  • What level of data is involved (nominal, ordinal, interval, or ratio)?
  • What will the results be used for?
  • Should you use a scale, index, or typology?
  • What types of statistical analysis would be useful?
  • Should you use a comparative scale or a noncomparative scale?
  • How many scale divisions or categories should be used (1 to 10; 1 to 7; −3 to +3)?
  • Should there be an odd or even number of divisions? (Odd gives neutral center value; even forces respondents to take a non-neutral position.)
  • What should the nature and descriptiveness of the scale labels be?
  • What should the physical form or layout of the scale be? (graphic, simple linear, vertical, horizontal)
  • Should a response be forced or be left optional?

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