Comparative and Non Comparative Scaling
With comparative scaling, the items are directly compared with each other (example : Do you prefer Pepsi or Coke?). In noncomparative scaling each item is scaled independently of the others (example : How do you feel about Coke?).
Read more about this topic: Scale (social Sciences)
Famous quotes containing the word comparative:
“The hill farmer ... always seems to make out somehow with his corn patch, his few vegetables, his rifle, and fishing rod. This self-contained economy creates in the hillman a comparative disinterest in the world’s affairs, along with a disdain of lowland ways. “I don’t go to question the good Lord in his wisdom,” runs the phrasing attributed to a typical mountaineer, “but I jest cain’t see why He put valleys in between the hills.””
—Administration in the State of Arka, U.S. public relief program (1935-1943)