Comparative and Non Comparative Scaling
With comparative scaling, the items are directly compared with each other (example : Do you prefer Pepsi or Coke?). In noncomparative scaling each item is scaled independently of the others (example : How do you feel about Coke?).
Read more about this topic: Scale (social Sciences)
Famous quotes containing the word comparative:
“The utmost familiarity with dead streams, or with the ocean, would not prepare a man for this peculiar navigation; and the most skillful boatman anywhere else would here be obliged to take out his boat and carry round a hundred times, still with great risk, as well as delay, where the practiced batteau-man poles up with comparative ease and safety.”
—Henry David Thoreau (1817–1862)