Comparative and Non Comparative Scaling
With comparative scaling, the items are directly compared with each other (example : Do you prefer Pepsi or Coke?). In noncomparative scaling each item is scaled independently of the others (example : How do you feel about Coke?).
Read more about this topic: Scale (social Sciences)
Famous quotes containing the word comparative:
“Our comparative fidelity was fear of defeat at the hands of another partner.”
—Max Frisch (1911–1991)