Comparative and Non Comparative Scaling
With comparative scaling, the items are directly compared with each other (example : Do you prefer Pepsi or Coke?). In noncomparative scaling each item is scaled independently of the others (example : How do you feel about Coke?).
Read more about this topic: Scale (social Sciences)
Famous quotes containing the word comparative:
“That hour in the life of a man when first the help of humanity fails him, and he learns that in his obscurity and indigence humanity holds him a dog and no man: that hour is a hard one, but not the hardest. There is still another hour which follows, when he learns that in his infinite comparative minuteness and abjectness, the gods do likewise despise him, and own him not of their clan.”
—Herman Melville (1819–1891)