History
SAXX Underwear were invented in 2006 by Trent Kitsch, an athlete and an MBA student at the Richard Ivey School of Business at UWO. During a break, Kitsch went on a fishing trip with his dad where he spent three days in an ocean suit. By the third day Kitsch noticed discomfort due to prolonged contact between his scrotum and his legs and he began to envision a new design in men’s underwear that would prevent contact and be more comfortable. With the help of a fashion designer and input from professional athletes, Kitsch was able to develop his ultimate idea of the invention, SAXX.
Since the first production run of 200 pairs, SAXX has sold over 20,000 pairs both through retail stores and through its website. They are now licensed internationally and distributed by No Limits distribution.
Read more about this topic: Saxx Apparel
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