Saw (video Game) - Marketing and Promotion

Marketing and Promotion

To advertise the game, Konami released a series of screenshots and viral videos prior to release. The screenshots depicted different areas of the asylum and victims in their traps. The videos demonstrated the first hour or so of the game and included certain gameplay elements. While a few of the videos are inaccurate due to the developer making dramatic changes to the environment and gameplay, they still maintained the general roots of the game and the storyline.

On August 8, 2009, the Konami website had lost the entire section on Saw, including screenshots and information. The site was soon restored within a few days with updated information, including the official ESRB rating of Mature 17+ for blood and gore, drug reference, intense violence, and strong language. Other ratings were released later from the BBFC and the OFLC, which gave Saw an 18+ and a MA15+ rating respectively.

"Because this game is based on the Saw film franchise, it has always been a priority to make sure the Saw video game feels like it is as important part of the puzzle as each film is."

Executive producer David Cohen,
Brash Entertainment

The game was originally intended to include an online multi-player offering, but that was later canceled. Since the game was in early development stages at the time, no further details were released. On September 17, 2009, Konami released the full list of Xbox Live achievements for the Xbox 360 version of the game. The game was released in North America on October 6, 2009, for the Xbox 360 and PlayStation 3, with other countries and the Microsoft Windows platforms being released at later times in 2009. The Microsoft Windows version, which was released on October 22, 2009, was originally intended to be released exclusively through Valve's steam digital distribution service; this was later corrected when Konami announced that Saw would also be available through another online distributor, Direct2Drive.