Savile Row

Savile Row (pronounced /ˌsævɪl ˈroʊ/) is a shopping street in Mayfair, central London, famous for its traditional men's bespoke tailoring. The term "bespoke" is understood to have originated in Savile Row when cloth for a suit was said to "be spoken for" by individual customers. The short street is termed the "golden mile of tailoring", where customers have included Winston Churchill, Lord Nelson, Napoleon III and Mohammad Ali Jinnah.

Savile Row runs parallel to Regent Street between Conduit Street at the northern end and Vigo Street at the southern. Linking roads include Burlington Place, Clifford Street and Burlington Gardens.