Satoru Iwata (岩田 聡, Iwata Satoru?, born December 6, 1959) is the fourth president of Nintendo, succeeding the long-standing previous president of the company, Hiroshi Yamauchi in 2002. He is also the first president of Nintendo that is not a relative of the Yamauchi family through either blood or marriage. He was responsible in great part for defining Nintendo's strategy both before and during the release of its Nintendo GameCube video game console in 2001, a vision which helped Nintendo generate a forty-one percent increase in sales at the end of the 2002 fiscal year. Satoru Iwata is married.
Barron's Magazine named Iwata one of the world's top CEOs, due mostly to the Wii and Brain Age sales, as well as Nintendo's increased stock price.