Influence
Since his first appearance on The Simpsons, Santa's Little Helper has appeared in merchandise relating to the show. On the board art of The Simpsons Clue, a 2000 board game by USAopoly based on Clue, he is shown drinking Duff Beer that has been spilled on the floor. In another board game published by USAopoly called The Simpsons Monopoly, based on Monopoly and released in 2001, the dog is featured as one of the six pewter playing pieces. Santa's Little Helper has also appeared in issues of Simpsons Comics, in the 2007 film The Simpsons Movie, and in video games based on The Simpsons such as Night of the Living Treehouse of Horror and The Simpsons Game. In addition, the dog has been made into action figures by McFarlane Toys, action figures by Playmates Toys in the World of Springfield series, and plush toys.
Santa's Little Helper has made an impact on real life in that an espresso-based drink has been named after him at the award-winning restaurant and bar Bambara in Salt Lake City's Hotel Monaco. Bartender Ethan Moore told The Salt Lake Tribune in 2004 that it is "one of the most popular holiday drinks" at Bambara. In addition, a dog walking and pet sitting company in New York City, called "Santa's Little Helper Dog Walking and Pet Sitting", has been named after him. The greyhound has also appeared by himself on the cover of the October 16, 2000 issue of TV Guide. This issue was released with 24 different covers, all featuring different characters from The Simpsons.
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