Iveco Cooperation
In 2006 Iveco and Santana signed a long-term agreement to co-develop products. The first offshoot of this co-production was the Iveco Massif, a rebadged and restyled version of the Santana PS-10. The Santana produced Massif will go into direct competition with the Land Rover Defender, the direct descendant of the original utility Series Land Rover which spawned the entire Santana Motor Company.
In 2008 FIAT-Iveco announced that it has signed an option to buy Andalusian government owned Santana Motor, depending on the success of Massif.
Read more about this topic: Santana Motor
Famous quotes containing the word cooperation:
“The common erotic project of destroying women makes it possible for men to unite into a brotherhood; this project is the only firm and trustworthy groundwork for cooperation among males and all male bonding is based on it.”
—Andrea Dworkin (b. 1946)