San Francisco Bay Guardian - 1970s Unionization Attempt

1970s Unionization Attempt

The Guardian put down an attempt by its employees to unionize in the 1970s. In 1975, Guardian staffers, with the aid of Newspaper Guild Local 52 and International Typographical Union Local 21, signed union cards to seek higher wages and benefits. The paper had previously won a legal settlement and moved to a new building. Nevertheless, publisher Bruce Brugmann claimed there were not enough funds to increase pay or benefits. The day after Thanksgiving, he fired five senior staffers who had helped organize the union effort. Newspaper staffers voted to join the Newspaper Guild and, on June 15, 1976, they called a strike to force Brugmann to offer a labor contract. Brugmann retained a few management staff and hired scab replacements. In August, César Chávez offered to mediate the strike, but Brugmann refused. Finally, in 1977, another election was called, but this time votes by replacement workers carried the day and the new staff voted not to join a union.