Weihenstephan Partnership
In October 2009, the Boston Beer Company announced a two-year project with German brewery Bayerische Staatsbrauerei Weihenstephan to jointly produce a new craft beer named Infinium, to be marketed in both Germany and the U.S. The brewers describe the beer, which is sold in corked bottles and has alcohol content of 10.3% abv, as a Champagne-like “crisp pale brew”. Approximately 15,000 cases were released in North America in December 2010 at a suggested retail price of $20 per 750 mL bottle, Marketed towards drinkers who would rather toast with beer than Champagne on New Years Eve, Infinium is described by the brewers as "the first new beer style created under the Reinheitsgebot in over a hundred years."
Read more about this topic: Samuel Adams (beer)
Famous quotes containing the word partnership:
“Society is indeed a contract.... It is a partnership in all science; a partnership in all art; a partnership in every virtue, and in all perfection. As the ends of such a partnership cannot be obtained in many generations, it becomes a partnership not only between those who are living, but between those who are living, those who are dead, and those who are to be born.”
—Edmund Burke (1729–1797)