Sprint Advertising Against Apple IPhone
When Samsung first launched the Instinct, it took a page from Apple's playbook by targeting the iPhone directly in a series of ads available at Instinct's teaser site that invited users to "see Instinct defeat iPhone". The ads put the iPhone in a direct feature by feature comparison with the Instinct, showing Instinct loading a site in a fraction of time than the iPhone, precisely pinpointing geographical location courtesy of the built-in GPS hardware and downloading songs out of thin air (through the carrier's mobile network). The most prominent ads show features that the iPhone lacks, such as watching live TV, shooting and sending video recordings. Samsung even produced a made-up movie trailer showcasing the handset in a Hollywood-style thriller action piece.
Read more about this topic: Samsung SPH-M800
Famous quotes containing the words advertising and/or apple:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“A man may build a complicated piece of mechanism, or pilot a steamboat, but not more than five out of ten know how the apple got into the dumpling.”
—Edward A. Boyden, U.S. women’s magazine contributor. The Woman’s Magazine, pp. 423-5 (April 1888)