Sprint Advertising Against Apple IPhone
When Samsung first launched the Instinct, it took a page from Apple's playbook by targeting the iPhone directly in a series of ads available at Instinct's teaser site that invited users to "see Instinct defeat iPhone". The ads put the iPhone in a direct feature by feature comparison with the Instinct, showing Instinct loading a site in a fraction of time than the iPhone, precisely pinpointing geographical location courtesy of the built-in GPS hardware and downloading songs out of thin air (through the carrier's mobile network). The most prominent ads show features that the iPhone lacks, such as watching live TV, shooting and sending video recordings. Samsung even produced a made-up movie trailer showcasing the handset in a Hollywood-style thriller action piece.
Read more about this topic: Samsung SPH-M800
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