Coco De Mer
In December 2001, Roddick opened Coco de Mer in Covent Garden’s Monmouth Street with an evening hosted by Dave Stewart, and a fly-poster campaign by Saatchi and Saatchi depicting ordinary people in the throes of orgasm.
Coco de Mer’s claims its products are made in consideration of the environment and human rights. Coco de Mer’s policy is to invest in the work of local talent, fair trade groups and cottage industries creating eclectic, edgy and spectacular ranges. As well as stocking a many designer brands, Coco De Mer also sells a range of own-brand products.
Roddick is committed to enabling individuals to use sex as a positive instrument to improve and transform their lives through, which Coco de Mer achieves not only through its shops in London, Los Angeles and New York, its website, but also through educational seminars and salons, interactive programmes and social events.
Coco de Mer supports grassroots charity and political activism through its non-profit branch Bondage for Freedom focussing on social and sexual issues working with a network of creatives and not for profit organisations.
The Coco de Mer is a palm seed from the Seychelles, and the largest seed in the world. The seed is said to resemble a woman’s buttocks.
Read more about this topic: Sam Roddick