Marketing Research
In March 2010, Sam Adams Alliance released the first of a series of "Activist Insights Reports" titled "Early Adopters: Reading the Tea Leaves," the first-ever comprehensive study of leaders in the tea party movement. The study, which received coverage from The New York Times, Politico, The Washington Times, U.S. News & World Report and Rush Limbaugh, among others, surveyed 50 active leaders in the movement on their motivations for becoming involved. It found that about half of tea party activists have never before been involved in politics, and that many became involved out of fear of passing on larger government and insurmountable debt to their children and grandchildren.
In August 2010, a follow up report exploring the Tea Party movement was released titled "Next Wave: A Surf Report."
In September 2010, Sam Adams Alliance released their first "Market Insights Report" titled "Surface Tension: Tea Parties and the Political Establishment."
Read more about this topic: Sam Adams Alliance
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