Encouraging Use
For all the reasons stated above many organisations have found it difficult to persuade sales people to enter data into the system. For this reason many have questioned the value of the investment. Recent developments have embedded sales process systems that give something back to the seller within the CRM screens. Because these systems help the sales person plan and structure their selling in the most effective way they give a reason to use the CRM.
Read more about this topic: Sales Force Management System
Famous quotes containing the word encouraging:
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—William Howard Taft (18571930)
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—Abigail Adams (17441818)