Sailor Jerry Ltd.
In 1999, Hardy and Malone partnered with a small independent Philadelphia clothing company to establish Sailor Jerry Ltd., which owns Collins' letters, art, and flash, and produces clothing and an idiosyncratic collection of other items, such as ash trays, sneakers, playing cards, church keys and shot glasses. As an anti-sweatshop company, Sailor Jerry Ltd. produces nearly all its items in the United States and sells them from the company’s web site. The company also showcases rising talents with its "Artist Series", which it describes as a way to "keep Sailor Jerry’s legacy alive and kicking".
Sailor Jerry Ltd. produces a 92 proof spiced Navy rum featuring a quintessential Sailor Jerry hula girl on the label. As the bottle is emptied, additional Pin-up girls designed by Sailor Jerry are visible on the inner side of the label. The rum is distilled in the U.S. Virgin Islands. It takes its influence from Caribbean rum, which sailors would spice with flavors from the Far East and Asia to make it more enjoyable to drink. In the UK in 2010, the original formula was changed to include a less sweet taste. This received a lot of negative feedback from drinkers, at the time of the change there was a facebook page created petitioning this, until very recently the Petition page contained more likers than the official Sailor Jerry UK Page.
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Our selfless forager Jerry.”
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