Taste Music and Taste Media
In 1996, Jaffery co-founded two new companies, Taste Media, Ltd. and Taste Music, Ltd. As co-owner and managing director for both companies, Jaffery secured numerous territorial worldwide license record deals with various independent and major labels with a portfolio of artists including Muse, Vega 4, One Minute Silence, Shed Seven, Sundae Club and Serafin. Under his management, the company's artists sold more than 5 million copies across six album releases combined, achieving numerous platinum awards, one IFPI Award and 15 gold award sales discs. Artists represented by Taste Media also achieved Brit Awards, Q Awards, NME Awards, Kerrang! Awards, Music Week Awards and MTV Music Awards. In 2005, Warner Music purchased Taste Media, although Jaffery retained the name logo and brand and re-launched the company in 2008.
Jaffery retained the highly successful music publishing company. Presently the company represents a wide range of quality songwriters, artists and bands including Muse, Shed Seven, Buffseeds and Sundae Club. New signings include the Animal Farm, co-venture projects Rosalita and Ejectorseat. Internationally, Taste Music has partnered with the likes of Warner/Chappell Music (UK & Spain), Universal Music (Germany), Mushroom Records (Australia), Naive SA (France), Watanabe Productions (Japan), Cafe Concerto (Italy), Strictly Confidential (Benelux) and Sony/ATV Music Publishing (Korea), amongst others.
In 2010, Taste Music was sold to Warner/Chappell Music.
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