Early Years and Education
Jaffery started his career in the late 1970s and early 1980s working in the A&R departments for Dick James Music, Decca Records, MAM Records and Magnet Records. In 1985, Jaffery set up the producer management company SJP/Dodgy Productions. The original roster included John Leckie (Stone Roses, Radiohead), Mark Dodson (The Who, Anthrax), Pete Hammond (New Musik/Latin Quarter) and Chris Cameron (Hot Chocalate, George Michael). Other producer clients added in the 1990s included Michael Brauer (Coldplay/The Kooks), Ian Caple (Tricky/Tindersticks), David M. Allen (The Cure/The Charlatans), Chris Kimsey (Rolling Stones/INXS), Mark Plati (Prince/David Bowie), Chris Allison (Wedding Present/Shack), Tony Mansfield (B52's/Aha) and Nick Griffiths (Roger Waters/Pink Floyd).
Present clients include John Leckie, Ron Saint Germain (311, Tool, Bad Brains), Laurie Latham (Stereophonics/Jools Holland), Chris Brown (Beatles Anthologies/Starsailor). These producers have amassed over 150 certified platinum, gold and silver sales awards.
In 1994, Jaffery was asked by the Yamaha Music Foundation, a Japanese music production company, to assist them in widening the appeal of the Japanese group Chage & Aska outside of the Pacific Rim. The group had sold 45 million albums in their region, but had not been successful yet elsewhere. Jaffery devised the concept of the international collaboration featuring western pop stars recording the songs of Chage & Aska. After meeting with heads of major record companies in Los Angeles, Jaffery secured fifteen major international artists to record the album, and was awarded the title "International Executive Producer" to produce it. The resulting album entitled One Voice featured the artists Lisa Stansfield, Apache Indian, Michael Hutchence (of INXS), Rick Astley, Cathy Dennis, Maxi Priest/Shaggy, Wendy Matthews, Marianne Faithfull, Alejandro Sanz, Londonbeat and Boy George. The album, which began under Jaffery's direction and supervision, was licensed to EMI Premier in the United Kingdom for world distribution. To date, the album was sold in 500,000 copies worldwide.
Read more about this topic: Safta Jaffery
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