Safeway Inc. - Slogans

Slogans

• Since We're Neighbors, Let's Be Friends (1972–1979) was probably the first Safeway advertising campaign to make use of a singalong jingle. This slogan was used by the U.S. stores until July 16, 1979, when the "Everything" slogan was adopted. (lyrics acceptable)
• Today at Safeway was used by the Canadian stores during the same period as the American jingle listed above.
• Everything You Want from a Store and a Little Bit More (1979–December 1981) was the campaign launched on July 16, 1979, and was adopted, perhaps, to reflect the image of Safeway stores as "one stop shopping centers." This campaign was used through December 1981, although it was in use in the UK into the 1990s.
• Today's Safeway: Where You Get a Little Bit More (January 1982 – 1983) was the first Safeway ad campaign to make use of the company's new "ribbon leaf" logo.
• America's Favorite Food Store (1983–1986)
• I Work an Honest Day and I Want an Honest Deal (1985–1987)and "America's favorite food store" tagline were used with this campaign through 1986, until the buyout and divestitures, which reduced the store count and made the "America's favorite" line inaccurate; it also featured a song.
• Nobody Does It Better (1992 – late 1990s) — This campaign is unique for being adapted from a pop song. In this case, the song was originally a hit for Carly Simon in 1977. Simon originally sang it as the theme song to 1977's James Bond movie, The Spy Who Loved Me. The 1993 version used in the commercials was recorded by R&B Grammy Award winning singer Patti Labelle.
• We Bring It All Together (late 1980s–early 1990s) was the main slogan for Safeway locations in Canada.
• Giving Our Best (2001–2005)
• Vons is Value (mid-to-late 1990s) was used only for Vons stores in Southern California. This was the first Vons ad campaign since Safeway took over ownership of the chain.
• Ours Is Bigger Than Yours Mid 1990s, in reference to the expansion of produce departments in Northern California.
• Delivering Our Best (late 1990s–2005) was used only for Vons stores in Southern California, as a regional variant of the Safeway slogan.
• Today's Better Way (1990s) was the main slogan for Safeway locations in Canada before Giving Our Best was used in the early 2000s.
• Ingredients for life (2005–present)