NextSelection Lifestyle Group
While working as a producer, Leslie went on to create NextSelection Lifestyle Group, his music-media company he founded with online marketing partner Rasheed Richmond. Ryan signed his first artist, Cassie in 2005. Under Ryan’s guidance, Cassie went on to become one of the fastest rising R&B acts that year. Her breakout smash "Me & U" (written and produced by Leslie) spent 20 weeks on the Top 40 and went on to reach number three on the Billboard Hot 100, selling over a million digital units. "Me & U" also went on to become one of the biggest records in the history of Atlantic Records.
Ryan posts an interactive daily video blog, where he gives viewers a taste of what daily life is like in the music business. Industry parties, TV appearances, and hanging out with beautiful women—it's there for all to see. "Blogging is something that allows us to document life," Leslie said. "When you look at a lot of successful films, books, a lot of them relate to the experiences of others," and the video blog is a way for him to connect with the masses. "There have been other video blogs, but this one's a first of its kind from a music standpoint," he said "It's a huge commitment," he said of the video blog. "It takes six, seven hours a day to produce a video blog." In anticipation for the release of Les Is More, Leslie releases a new music video from his album for every video that reaches one million hits on his website .
Recently, Ryan signed Krys Ivory as his newest act under NextSelection. He also signed YouTube star Mia Rose and singer Clara Castaneda and also signed singer-songwriter Corey Neverson from Rochester,NY real name Corey Owens-Gibson,graduate of compton community college,and now attends the university of rochester as an online student majoring in music production education.
Read more about this topic: Ryan Leslie
Famous quotes containing the words lifestyle and/or group:
“The hippie is the scion of surplus value. The dropout can only claim sanctity in a society which offers something to be dropped out of—career, ambition, conspicuous consumption. The effects of hippie sanctimony can only be felt in the context of others who plunder his lifestyle for what they find good or profitable, a process known as rip-off by the hippie, who will not see how savagely he has pillaged intricate and demanding civilizations for his own parodic lifestyle.”
—Germaine Greer (b. 1939)
“I can’t think of a single supposedly Black issue that hasn’t wasted the original Black target group and then spread like the measles to outlying white experience.”
—June Jordan (b. 1936)