Broadcasting Content
Lincolnshire's Sally Elkington has the half-hour farming programme from 7am on Sunday, at the same time and presenter as Lincs FM. Rutland's weather forecasts are provided by MOD meteorologists at RAF Cottesmore. From its start, similar to Trax FM, it has had a weekly cookery programme, unusual for commercial radio stations. This is broadcast by Sally Elkington one afternoon a week. There are two weekly podcasts - the Best Bits and one for the farming programme.
The stations local community involvement is both for Oakham, Uppingham and Stamford. Much of the advertising is piggy-backed on Lincs FM content; Springfields shopping outlet in Spalding makes a frequent appearance in adverts and sponsorship. Rutland has the highest average house-prices in the East Midlands, so it has advertiser-friendly demographics. Within its small broadcast area are three well-known public schools: Oakham School, Uppingham School and Stamford School (with Stamford High School), although the station is officially aimed at people aged 25–54 year olds.
In early 2010 the station dropped the "Hits & Memories" format it had taken from launch in favour of a new "The Music You Love" format as part of the Lincs FM Group. The format focuses more on new adult contemporary, easy-listening and oldies music rather than current chart pop and classic hits.
It is the only station to actually be local to the area, with closest rivals Heart 102.7 in Peterborough (formerly Hereward FM) taking most programes from London, and the rest with Heart 103 in Cambridge.
Read more about this topic: Rutland Radio
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