The Formation of Mattel
Her husband, Elliot Handler and his business partner, Harold "Matt" Matson, formed a small company to manufacture picture frames, calling it "Mattel" by combining part of their names ("Matt" and "Elliot"). Later, they began using scraps from the manufacturing process to make dollhouse furniture. The furniture was more profitable than the picture frames and it was decided to concentrate on toy manufacturing. The company's first big-seller was the "Uke-a-doodle", a toy ukulele.
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“The moral virtues, then, are produced in us neither by nature nor against nature. Nature, indeed, prepares in us the ground for their reception, but their complete formation is the product of habit.”
—Aristotle (384–322 B.C.)